Meridian Design System
Building a scalable design system from scratch for 10+ enterprise products — tokens, component library, and governance built from Figma source of truth.
Product Designer · 12+ years
Designing clarity for complex products.
I turn enterprise and AI-driven systems into scalable, understandable experiences — where strategy, usability, and trust work together. Based in India, working with teams globally.
12+Years designing digital products
20+Enterprise & consumer platforms delivered
95%Stakeholder satisfaction across engagements
Selected work
A few things I've
shipped and shaped.
From 6-month enterprise redesigns to AI-era research, each project starts with the same question: what is actually getting in the user's way?
Claims Management System
A 6-month strategy-to-delivery redesign spanning service design and experience design for an insurance brokerage's claims platform — 1,500+ professionals, four roles.
AP Flow: Invoice Processing at Scale
Solo redesign of Genpact's Salesforce-based accounts payable platform for Fortune 500 clients — 100K+ active users across 30+ enterprise accounts.
Modernising a Canara Bank App for Digital Adoption
A UX/UI redesign of Canara Bank's digital banking experience — rethinking core flows to bring traditional customers into everyday digital banking.
Reimagining Financial Services in the AI Era
A behavioral research initiative — 72 users, a 10-lens ethnographic framework on India's relationship with money — exploring how AI should integrate into financial decisions.
85%+Task success rate post-redesign
67%Processing time reduction
$2.4MAnnual savings unlocked
100K+Active users across shipped platforms
Design AI Efficiencies
Building better ways
to design.
Alongside client work, I build tools and methods that make the design process itself faster and more consistent — two already in active use, one still being built.
Persona-Based Usability Testing ↗
An AI agent that connects to a persona repository, matches the right persona to the journey being built, and runs a structured test measuring task success, time on task, error rate, and conversion.
Heuristic Scoring Tool ↗
A structured framework built on HFI's NPCI model — 20 checks across 4 focal points, scored 1–5, composite out of 100 — blending automated checks, AI-assisted drafts, and human review.
Design Governance Tool ↗
Craftline audits live Figma files, detects broken or drifted components, and routes new and changed components through accountable review — coaching designers, not penalising them.
About
I'm a product designer who spends most of my time inside systems too complicated for any one team to hold in their head — insurance claims, accounts payable, banking, and now AI-native finance.
My job is to make those systems legible: to users doing the work, to engineers building it, and to leadership funding it. That usually means starting with research and constraints, not screens — and treating design systems, IA, and stakeholder alignment as the real deliverables, not the finishing layer.
Over 12+ years I've led design end-to-end on 20+ platforms, from 6-month enterprise overhauls to solo, ambiguous-zero-to-one projects — with a consistent focus on measurable outcomes over polish for its own sake.
Product UX & Experience Strategy
UX strategy and experience definition, user journeys and information architecture, usability audits and heuristic evaluation, data-informed design decisions.
Design Systems & Scalable UI
Design systems and component libraries, UI pattern consistency across platforms, accessibility standards, engineering collaboration and design QA.
End-to-End Design Leadership
Problem framing and solution exploration, stakeholder alignment and rationale documentation, mentoring and design reviews, discovery-to-delivery ownership.